Smooth Like Butter

Samsonite X BTS
A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.
Client
Samsonite
Category
Branded
Scope
VFX
Year
2024
Credit
Minchul Lim


Translating vision into a compelling visual narrative


Foundation for a cohesive and memorable brand presence.


